TECHNOLOGICAL INNOVATION AND SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) COMPETITIVENESS IN ADAMAWA STATE
Abubakar Kabiru , Muhammed Auwal Business and Muhammed Zainab Dundere
Volume 13 Issue 1
Abstract
The study examine the effect of technological innovation on small and medium scale enterprises (SMEs) competitiveness using analysis of some selected enterprises in Adamawa state, Nigeria. The study used computer, point of sale, mobile phone, e-marketing and internet banking as dimensions of technological innovation SMEs competitiveness in Adamawa State Nigeria. Descriptive survey research design was adopted and primary data using structured questionnaires distributed to the various employees of the enterprise were selected. The data collected was analyzed using descriptive statistics and multiple regression analysis. The result of the multiple regression showed that computer, point of sale, mobile phone, internet banking and e-marketing have significant effect SMEs competitiveness in Adamawa state Nigeria. Base on the fundings, the study recommends that enterprise should encouraged by the government to adopt technological innovation and SMEs competitiveness strategy to enhance their competitiveness in the study. Keywords: Technological, Innovation, Small and Medium Enterprises, Competitiveness
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