EFFECT OF FIRM ATTRIBUTES ON INVESTORS’ DECISION MAKING OF LISTED CONSUMER GOODS COMPANIES IN NIGERIA
Jatau, Yohanna Andrew and Halimatu Sa’adiya Abubakar, PhD
Volume 5 Issue 1
Abstract
This study examines the effect of firm attributes on investors' decision-making in listed consumer goods companies in Nigeria. The study specifically examined the effect of financial firm attributes (profitability, efficiency and liquidity) on market price of shares of listed consumer goods companies in Nigeria. The population of the study consists of all 21 listed consumer goods companies on Nigeria Exchange Group (NGX) as at December 2024 and being a small population was used for the study covering a period of 10 years from 2015 to 2024. Using quantitative methodology, secondary data were collected from annual reports of listed consumers companies and analyzed using Statistical Package for Social Sciences (SPSS) 26.0 version. The findings indicate that profitability (NPM), efficiency (ITR), and Liquidity (CFO) have a significant positive effect on the market price of shares (MPS) of listed consumer goods companies in Nigeria. The study recommends among others, that the management of consumer goods companies in Nigeria can improve financial management strategies by being prudent in their expenses to maintain strong profitability margin, adopt efficient inventory control systems for a favorable cash cycle and enhance transparency in financial reporting to attract and retain investors Keywords: Firm Attributes, Investors Decision-Making, Consumer Goods Companies.
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