EFFECT OF EMOTIONAL INTELLIGENCE ON THE PERFORMANCE OF WOMEN OWNED FAMILY BUSINESSES IN JOS METROPOLIS, PLATEAU STATE, NIGERIA

Ahmed II, Hajarah Hassan, PhD, Bugaje, Ruqayyah Bello and Vincent Paul, PhD
Volume 11 Issue 1


Abstract

in Jos metropolis, Plateau State, Nigeria. Specifically, the study evaluated the effect of self-awareness, self management, social awareness and social skills on the performance of women owned family businesses in Jos metropolis. A census survey of 600 women owner-managers of registered family businesses within Jos metropolis was conducted to provide the needed cross-sectional data. A structured questionnaire was adopted as the research instrument. In analyzing the collected data, PLS-SEM technique was applied in the study, involving a CFA to confirm the model’s reliability and validity, and subsequently, path assessment, to examine the association between variables. Findings from the study revealed that self-awareness, self-management, social awareness and social skills have a positive and significant effect on the performance of women owned family businesses in Jos Metropolis. However, self-motivation showed a positive, but non-significant effect. It was, therefore, recommended that women owner-managers focus on managing their actions, thoughts and emotions so as to improve their respective businesses. Additionally, women business owners should be more conscious in controlling disruptive emotions and impulses while handling their businesses, as well as pay more attention to evaluating and understanding their employees’ culture and background. Furthermore, women managers should pay more attention to building meaningful relationships with others outside their work environment, and be passionate towards the direction of their businesses, which will serve as a motivational tool when facing obstacles in the future endeavour. Keywords: Emotional Intelligences, Self-awareness, Self-management, Social awareness


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