INDICATORS FOR PERFORMANCE MEASUREMENT OF BUSINESS DEVELOPMENT SERVICES (BDS)
Taofeek Adejare OWOSENI
Volume 2 Issue 2
Abstract
The study examined some Monitoring and Evaluation (M & E) indicators with a view to develop a matrix for the most frequently used indicators within the broad spectrum of Business Development Services (BDS). The study further explores some debates around evaluation of BDS intervention programmes with the aim of making the discussion on M&E in this domain accessible to all stakeholders. The methodology adopted includes both thematic literature review and experiential approaches, since the author is an experienced internationally certified BDS practitioner. The findings point to the need to recognise the tools for accessing activity and impact indicators, among other knowledge acquisition resources. The key contribution of this study is the M & E Matrix for activity and impact indicators for BDS developed. The matrix is relevant for research, practice and policy. The implications and recommendations require the BDS practitioners to understand and adopt the tools, entrenching target setting, data gathering, performance achievement and development of skillset for M & E in practice. Further, researchers are invited to test various components of the matrix as deemed necessary in empirical settings. The policy makers are made to be aware of the right interventions to support BDS, and entrepreneurs are guided on what to aim at as performance metrics. This study is original in its conceptualisation and orientation; it is a handy tool for sustainability of business development service provision, value-based results, and entrepreneurship as a practice. Keywords: BDS; M & E; Impact Indicator; Activity Indicator; Small Business, Performance Measurement, Enterprise Development
Download Paper