MODERATING ROLE OF ENTREPRENEURIAL ALERTNESS ON THE RELATIONSHIP BETWEEN ATTITUDE, PERCEIVED BEHAVIORAL CONTROL, SUBJECTIVE NORM AND ENTREPRENEURIAL INTENTION OF FEMALE GRADUATES IN NORTH WEST NIGER
Unyime, Abasido Anthony , Salisu Lawal Ladan PhD, Muhammed Yazeed & Idara Uduk Mboho
Volume 12 Issue 1
Abstract
This study examines the factors influencing entrepreneurial intentions among female graduates in North-West Nigeria. Specifically, it explores the relationship between entrepreneurial attitude, perceived behavioural control, subjective norm, and entrepreneurial alertness. The study aims to analyse the impact of these characteristics on entrepreneurial intentions and investigate the moderating effect of entrepreneurial alertness based on the Theory of Planned Behaviour. The research sample consists of female youth corps members in Kaduna and Katsina states. Data was acquired through structured questionnaires from a sample size of 250 participants. Utilising Partial Least Squares Structural Equation Modelling (PLS-SEM) for analysis. The study demonstrates a notable and favourable correlation between an individual's entrepreneurial attitude and their perceived behavioural control, which in turn influences their intentions to engage in entrepreneurial activities. However, the subjective norm does not appear to be a major predictor. Entrepreneurial alertness plays a crucial role in influencing the links between attitude and intention, perceived behavioural control and intention, and subjective norm and intention. Suggestions encompass the incorporation of pragmatic entrepreneurial abilities in school, questioning societal preconceptions, and establishing a nurturing environment for female entrepreneurs in the area. Keywords: Entrepreneurial Alertness, Entrepreneurial Attitude, Perceived Behavioural Control, Subjective Norm, Entrepreneurial Intention.
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