AN EMPIRICAL INVESTIGATION ON EFFECT OF INTERNET ADOPTION ON ENTREPRENEURIAL ORIENTATION AND SMES’ PERFORMANCE IN KANO STATE
Halilu Bello Rogo
Volume 2 Issue 2
Abstract
The effect of internet adoption and entrepreneurial orientation on performance of SMEs has been widely studied. However, moderating effect of internet adoption on the relationship between dimensions of entrepreneurial orientation and performance has not been empirically investigated. Thus, this study is aimed to empirically test effect of internet adoption on entrepreneurial orientation and SMEs’ performance relationship. To achieve this objective, 7 Hypotheses were postulated, and data collected from 187 owners/managers of SMEs in Kano State, Nigeria, was analyzed using structural equation modelling. The outcome showed that the effect of entrepreneurial orientation dimensions on SMEs’ performance, as well as effect of internet adoption on the relationship is mixed and inconclusive. Suggesting that though, the SMEs pursue innovation as key driver of performance and have adopted internet technology; however, the SMEs are averse to risk and lack proactive approach, in terms of customer oriented new product development to enhance competitiveness in the market scene. Consequently, policy recommendations are provided. Keywords: Internet Adoption, Entrepreneurial Orientation and Performance
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