ASSESSMENT OF REVERSE LOGISTICS MANAGEMENT TO MARKET SUSTAINABILITY: IMPLICATIONS TO SEVEN-UP NIGERIA PLC
Vincent Qkwudili Iweama, PhD
Volume 3 Issue 2
Abstract
Reverse logistics plays a major role in waste and cost reduction in today’s manufacturing economy. To maintain competitive edge and sustainability in the present market environment, the organisation has to show competency in the area of reverse logistic management. The study examined the assessment of Reverse Logistics Management on organisational sustainability experience from Nigeria Seven-Up Bottling Plc. The study adopted descriptive research design. Data were collected through structured questionnaire from 109 employees as sample size using stratified sampling technique. Pearson correlation matrix and Regression analysis were used to analyse the data collected. The results revealed that reverse logistics reduce total logistics cost, boost market sustainability, enhance Business Expansion with positive correlation value with each construct (r=.59, r=.35,sig=.000). Based on the findings of the study recommends that for reverse logistics system to be successful in business expansion, top management must support the implementation reverse logistic management to achieve optimal results Keywords: Business Expansion, Market Sustainability, Reverse Logistics Management
Download Paper