IMPACT OF CONFORMITY VALUES ON NON-FINANCIAL PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY NIGERIA
Sabo Sunday and Jonathan Ishaya
Volume 4 Issue 1
Abstract
The study investigates the influence conformity values on performance in the telecommunication industry in Kaduna metropolis, Nigeria. It is also one of the very few studies in Nigeria, which test the relationship between conformity values and company’s operational performance. The study uses a survey research design, which utilizes questionnaires as the main instrument for data collection. The population of the study is the selected telecommunication companies namely; MTN, GLO, 9MOBILE and AIRTEL. Regression analysis using statistical package for social science (SPSS) was employed to analyze the data and test the hypotheses. The findings reveal that conformity values have a positive, insignificant impact on operational performance. The study concludes that core company values have significantly impacted on the operational performance which is speed and flexibility of the selected telecommunication companies in Kaduna. The study recommends that the management of these telecommunication companies should provide proper communication of these values during orientations, induction and in-house training of new and existing employees and motivate them to be operationally efficient at work. Keywords: Values, Conformity, Speed, Flexibility, Operational Performance.
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