EFFECT OF ENVIRONMENTAL SCANNING ON COMPETITIVE ADVANTAGE OF DANGOTE SUGAR REFINERY, APAPA, LAGOS STATE
Nduji, Romanus , Anthony, Igbokwe ,Okeke, C. I. and Abdullahi, Adamu
Volume 4 Issue 2
Abstract
In the Nigerian business setting, one of the most challenging problems in strategic management process is the failure rate of strategy implementation, formulation, evaluation as well as environmental scanning. These failures revolve round the fit between structures, strategies, organizational resource allocation, leadership, communication and organizational culture. The study x-rayed the effect of environmental scanning on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos State. The specific objectives are to: determine the effect of environmental monitoring on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos State, examine the effect of environmental evaluation on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos State and investigate the effect of environmental forecasting on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos State.The population for this study was 1440 workers of Dangote Sugar Refinery, Apapa, Lagos. A sample size of 313 workers was obtained using Taro Yamani formula, while simple random sampling technique was adopted in the selection of the workers. The primary data was obtained using a structured questionnaire. Based on the findings, environmental monitoring has a positive effect on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos State, environmental evaluation has a positive effect on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos Stateand environmental forecasting also has effect on competitive advantage of Dangote Sugar Refinery, Apapa, Lagos State.It was concluded that environmental scanning is a strategic plan that helps an organization to have an edge over other competitors and the company should regularly analyse its internal and external environmental factors to determine opportunities and threats using SWOT and PESTLE as well as ETOP and QUEST as analysis tools. The study recommended that since environmental scanning had effect on competitive advantage of Dangote Sugar Company, the management should adopt innovative ways to enhance competitive advantage. Conducting environmental audit is necessary and the company needs to prepare plans to cope with changing environment. Keywords: Environmental Scanning, Environmental Monitoring, Environmental Evaluation, Environmental Forecasting, Competitive Advantage, Dangote Sugar Refinery.
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