COVID-19 PANDEMIC AND ITS EFFECT ON THE PERFORMANCE BUSINESS ENTERPRISES IN KANO, NIGERIA
Bello Adamu Dambatta
Volume 1 Issue 1
Abstract
This research work examined the effect of covid-19 pandemic on business performance with reference to ummza rice Nigeria Limited, Kano as a case study. The study used descriptive, cross sectional and correlational designs to explore the relationship between covid-19 pandemic and business performance. The study used the probability sampling of simple random. A self-administered questionnaire was used to obtain primary data from the field. The research instrument was validated using face and content validity and arrived at content validity index of above 0.70. The reliability of the study was also ascertained using Cronbach alpha and arrived at Cronbach Alpha coefficient above 0.70. The regression results revealed that there is no significant relationship between covid-19 pandemic and business performance (sig. = 0.400), which revealed that 82% or (R2=0.821, p<0.05) of variation in business performance was explained by covid-19 pandemic. The study recommends that the negative impact of covid-19 (social distance, lockdown and travel restrictions) on business performance and individuals were much, governments should ease the lockdown with good measure in place so that people may return to business. Also, Nigerian Emergency Economic Stimulus Bill content of 2020 should be properly implemented, including key insights, consideration and strategies for COVID-19 response in Nigeria in order to improve business performance. Keywords: Covid-19; Business Performance; Travel Restriction; Social Distancing; Large Gathering Prevention
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