THE IMPACT OF INFORMATION FLOW AND AI ON EMPLOYEE PERFORMANCE OF TERTIARY INSTITUTIONS IN KATSINA STATE.
Abubakar Haruna and Idara Uduk Anthony
Volume 13 Issue 1
Abstract
This study is set out to investigate the impact of information flow and artificial intelligence (AI) on employee performance in government-owned tertiary institutions in Katsina State, Nigeria. The objective of this study covered areas that involved the examination of patterns relating to information flow, assess the use of AI tools in internal communication, and also determine their combined effect on employee performance. Based on a descriptive survey research design, data was collected from academic, administrative, and non-academic staff using structured questionnaires. A total sample of 512 staff was selected through stratified sampling, of which 418 of the responses were valid and analyzed using descriptive statistics and regression analysis. The findings of the study revealed that information flow within the institutions is generally effective, while AI adoption for internal communication remains low. Furthermore, both information flow and AI adoption have positive and significant effects on employee performance, with information flow exerting a stronger influence. The study concludes that effective communication systems remain fundamental to employee productivity, while AI serves as a complementary tool for improving organizational efficiency. The study recommends strengthening two-way communication systems and promoting staff training and institutional policies that support AI integration in tertiary institutions. Keywords: Organizational Communication, Artificial Intelligence, Employee Performance.
Download Paper