THE EFFECT OF THE ENTERTAINMENT INDUSTRY ON INCOME GENERATION IN JOS METROPOLIS
Mwolchet Pokyes Shekara, PhD and Ibbih M. Joseph, PhD
Volume 12 Issue 1
Abstract
Entertainment industry has potentials for enhancing productivity, facilitating the creation of viable and sustainable wealth creation and thus economic development. This study examined the impact of entertainment industry on Income generation in Jos Metropolis, Plateau State, Nigeria. Data were obtained from both primary and secondary sources. The survey research design was employed and questionnaire method of data collection was used. Data obtained were descriptively and quantitatively analyzed. Generalized linear model was employed to analyze the effect of entertainment industry on income generation as its affect economic development in the study area. Findings from the generalized linear model revealed that entertainment industry variable jointly had significant (β= 333.995, p=0.0000) impact on income generation as it affect economic development of the study area. TV, Media and Music had positive and statistically insignificant ((β= 0.059, p=0.3701; β =0.019, p=0.374 and β =0.001, p=0.980)) with Filming having negative and significant (β= -0.138, p=0.0236) impact on income generation as it affect economic development of the study area. To this effect, the study recommended that government should create a conducive environment for entertainment services such as TV and Media to increase the rate of entertainers income generation in Nigeria as these have the tendency of creating more income opportunities for economic development in Jos metropolis. Also, there should be enforced monitoring of the allocated funds to the industry to prevent misappropriation. Keywords: Income Generation, Entertainment Industry, Economic Development
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