EFFECT OF ENTREPRENEURIAL ORIENTATION (EO) ON PERFORMANCE OF WOMEN OWNED ENTERPRISES IN NORTH CENTRAL, NIGERIA
Pwol, Davou Yakubu, PhD
Volume 12 Issue 2
Abstract
Women owned enterprises play a vital role in global economic development and pivotal to the success of the economy. This study investigated the effect of Entrepreneurial Orientation (EO) on performance of women owned enterprises in North Central, Nigeria. The Entrepreneurial Orientation was been measured with Innovations (INN), Pro-activeness (PRO), Risk Taking (RKT) and Competitive Aggressiveness (CPA) in relation to the performance of women owned enterprises in North Central, Nigeria. A survey design was adopted for the study. The target population of this study are women owner managers operating enterprises in the six states of the North central, Nigeria for a minimum period of 5 years.The sample size for this study was 435 respondents obtained through Taro Yamane formulae. Structured questionnaire was used for data collection using the five (5) point liker scale. The data gathered for this study was analyzed using partial least square structural equation modeling (PLS- SEM).The results reveals that entrepreneurial orientation, innovativeness, pro-activeness,risk taking and competitive aggressiveness are positive and statistically significant determinants of performance among women running enterprises in the North Central, Nigeria. It was concluded that enterprises with entrepreneurial orientation can respond to challenges effectively and properly in a competitive and dynamic environment. The study recommends that women-owned enterprises enhance market performance by continuously improving business processes and product offerings, staying updated with market trends to seize opportunities, and taking calculated risks like investing in new markets, expanding product lines, and adopting new technologies to drive high returns and accelerated growth. Keywords: Entrepreneurial Orientation, Performance, Women Owned Enterprises.
Download Paper